WorkshopGroup SessionWorkshop (90 min)
Network typology as diagnostic — reading the shape behind the score
A working session for brand and category operators on reading the structural shape of a brand's discourse network — scale-free, small-world, hub-removed, normalized — and translating that reading into inverted action against a published rubric. We work directly on a category each participant brings, run a live typology read in InfraNodus, and walk out with a structural diagnosis and a prescribed first move that ties to a rubric dimension rather than a vanity metric.
What you'll walk away with
- A network typology read on one category you operate in
- A diagnosis of which structural state your brand's discourse currently sits in and why that matters for your goal
- An inverted-action prescription tied to a specific rubric dimension (not a generic 'do more content' recommendation)
- A channel viability read on one campaign — which channels are actually carrying signal forward vs. which channels you're merely present on
Prerequisites
- You operate in or advise on brand, strategy, or category measurement
- Bring a category and at least one campaign or program you have working knowledge of
- Some familiarity with the rubric-not-dashboard frame is helpful but not required
Concepts covered
- Network typology is the diagnostic
- Channel viability, not channel presence
- A rubric, not a dashboard
- Stack rank is the argument